PRODUCT | STRADEGY | LEADERSHIP

Bringing concepts to reality by leaning into curiosity, valuing collaboration, and using insights to inspire creative thinking.

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Transforming sparks of inspiration into inspired product

From glued-together fashion looks as a little girl, to falling in love with color and texture by flipping through Architectural Digest, I knew from a young age that I wanted to be a designer and travel the world.

I’ve honed these creative passions into a dynamic career spanning fashion, textile, and homeware design, creative direction, digital product, program management, retail and wholesale, fulfillment, hospitality interiors, sourcing and procurement, manufacturing, and operations.

Enjoying the big picture as much as the details, I’ve worked on 120+ fashion collections, been on 50+ international R&D sourcing trips, launched 3 brands, and led cross-functional teams responsible for $40+ million in annual sales.

As a Fashion Director, Go-To-Market Strategist, and Digital Product Manager, I bridge the gap between technical, creative, and business teams to turn strategic initiatives into actionable plans that deliver scalable and impactful solutions.

Digital Product, GTM Strategy, and Program Management

Embracing change, connecting dots, delivering value.

My experience as a designer has led me down career paths I didn’t know existed growing up. I always knew I wanted to be a designer, and I got to do that in a cool, big way, but over the years I discovered that I love bringing products & projects to life in general, more than within a specific industry.

Operating within fast paced environments has made me a deadline-driven dot-connector. I bring organization to chaos and build actionable paths forward in ambiguous situations.

Navigating agile and predictive environments, I lead cross-functional teams and go-to-market strategies to align strategic goals for parallel running projects. I’m a champion of collaboration, creative problem solving, and communicate effectively with stakeholders, executives, staff, clients, vendors, and multi-cultural partners.

DIGITAL PRODUCT

concept to delivery
user stories
personas
backlog refinement
digital transformation
market comp & research
PRD, OKR, milestone & roadmap development
product & features
PIMs & data
UX / UI
wireframes
acceptance criteria
iterative development
agile, hybrid & predictive

MANUFACTURING

sourcing & procurement
scaling strategy
vertical integration
product diversification & merchandising
contract negotiations
factory development
logistics
shipping & fulfillment

OPERATIONS

process optimization
vendor governance
stakeholder engagement
risk mitigation
resource allocation
strategy & initiatives

CERTIFICATIONS

PMP through PMI
IBM Product Manager Professional
through Coursera

Fashion & Physical Product Design

I’m obsessed with fabric and color, so inspiration usually begins with a beautiful palette and draping swatches. Sparks of inspiration also come from discovering new technologies, traveling abroad, art, and customer feedback. Nothing beats hearing from the people you are creating for.

Fresh ideas come from dreaming up big concepts, and then those are refined into line plans that address constraints such as production parameters and consumer demographic. I love the creative process of defining a direction and collaboratively developing the GTM strategy.

Delivering everything from apparel & textile collections, to accessories and hard goods, I have end-to-end design, development, merchandising, and operations experience for both domestic and overseas full-package production. I’ve shipped D2C retail & e-commerce, as well as B2B wholesale & private label.

Creative Direction

People and connection are at the heart of everything I do, and why I love what I do. It’s the foundation I use for building cross-functional alignment to deliver projects, as well as having an empathetic approach to understanding customer & user needs.

Through communication, collaborative research, and market comp, I’m able to jump into a wide variety of situations, absorb the context, and create a vision & actionable plan for how to move from concept through completion. I enjoy working within a wide variety of creative services which have included photoshoot production, branding development, marketing activation, restaurant interior consultation, marketing strategy, and retail launch.

Leveraging hands-on experience for speaking to groups

Speaking & imparting the knowledge gained over the years has been a surprise avenue in my career that I’ve really enjoyed. From leading talks and advising on garment construction for CGI animation production studios, to being a professional advisor for fashion students & collegiate curriculum review, I’ve learned that I love dissecting & discussing what I do, just as much as the actual doing.

ENGAGEMENT INTERESTS

keynote speaking
strategy & brainstorming sessions
writing contributor
podcast guest
panelist
board member